Sunday, 26 June 2011

STA630 : Research Methods Course Content and Recommended Books/Material


STA630 : Research Methods Course Content and Recommended Books/Material
STA630 : Research Methods03 Credit Hours
Course Content
      Introduction, Definition and Value of Research, Scientific Methods of Research and its Special Features, Classification of Research, How to select a topic for research? Theory and Research, Concepts, Variables and types of variables, Hypothesis Testing and Characteristics, Review of literature, Conducting a Systematic Literature Review, Theoretical Framework, Problem Definition and research Proposal, The Research Process, Ethical Issues in Research, Measurement of Concepts, Criteria for Good Measurement, Research Design, Survey research, Personal interviewing, Telephone interviewing, Intercept and interviews in malls and other high traffic areas, Self Administered Questionnaires, Tools for data collection, Guidelines for Questionnaire development, Pilot Testing of the questionnaire, Interviewing, Sample and Sampling terminology, Probability and non probability Sampling, Types of probability Sampling, Data Analysis, Data Transformation, Data presentation, The parts of the table, Experimental research, Non reactive research, Use of secondary data, Observation studies/ field research, Historical comparative research, Focus group discussion, Report writing, The Research report, Referencing, APA Format for referencing
Recommended Books/Material
  • Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyen and Bacon. ( Recommended Book) by Neuman, W. L.
  • Business Research Methods. Mason, Ohio: South Western. ( Reference Book) by Zikmund, W. G.
  • Research Methods for Business. New York: John Wiley & Sons, Inc. ( Reference Book) by Sekaran, U.
  • Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.( Reference Book) by Creswell, J. W.


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